Challenge
The main challenge of this project lies in finding the balance between aesthetic appeal and user functionality. It is essential to create a visually appealing website while ensuring that the design choices do not compromise the usability and ease of navigation for users. Striking the right balance between aesthetics and functionality is crucial to deliver a successful and satisfying user experience.
Process
Research: Understanding the target audience and their needs.
Wireframing: Creating a basic layout and structure.
Visual Design: Developing an engaging and on-brand design.
Prototyping: Building interactive prototypes for testing.
Information Architecture: Organizing content for easy navigation.
Responsive Design: Ensuring the website works well on different devices.
Usability Testing: Testing the website's usability with real users.
Refinement: Incorporating feedback to continuously improve the design.
Solution
Involves prioritizing user-centered design, creating a clear information hierarchy and intuitive navigation, applying responsive design principles, adopting an iterative design process, and fostering effective collaboration. By incorporating these solutions, we create a visually appealing website that is user-friendly, intuitive, and meets the needs of the target audience.
Key Takeaway
This project provides an opportunity to gain skills in user research, interaction design, visual design, information architecture, responsive design, prototyping and testing, collaboration, and accessibility design